Natural Chemistry Announces Corporate Name Change to NC Brands

JUN. 28, 2016

Norwalk, CT (May 23, 2016)​ — Natural Chemistry L.P-the leader in specialty pool and spa chemicals-announced today that it is changing its corporate name to NC Brands L.P. The new company name works as an umbrella for its expanding range of top-of-the-line brands in the swimming pool and spa industry.

According to Mark Munford, CEO of NC Brands, "As a company with over 25 years of experience in recreational water, we are committed to delivering products that will change pool and spa care for the better. The new corporate name, NC Brands, provides a platform for the next step in our company's growth."

Kate Thielscher, President of NC Brands, says "Having added two strong brands to our portfolio over the past year with the acquisition of SeaKlear and Red Leopard, now is the ideal time for the company name change to reflect this expansion. It removes category limitations and allows us exciting opportunities for growth in the future."

The new corporate name is effective immediately. Individual brand identities will remain the same under the new parent company name of NC Brands. The combination of Natural Chemistry and SeaKlear products provides customers with a choice of two great brands in the specialty chemical category.

About NC Brands

NC Brands, formerly known as Natural Chemistry, has been in business since the late 1980's when it pioneered the use of naturally based enzymes in swimming pools and spas. As the leader in specialty pool care, NC Brands' mission is to create, develop and deliver exceptional products to improve the swimming pool experience. The company is committed to providing cutting edge technology and leading the way in innovation with high performance products.

For further information, please contact:
Kate Thielscher at (352) 228 4991 or email
Or visit​ and

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